How To Market Yourself in Social Media:
Tips for Using Facebook & Twitter
A
quick how-not-to promote online:
Barge
in without introducing yourself, slap your promo up without engaging
with anybody, slink off quietly without a backward glance.
A
quick how-to promote online:
Introduce
yourself, say hello, engage in conversation, find common interests,
be polite. Have fun!
Facebook
Watch
the 'Facebook' episode of Southpark for amusing satirical
comedy: the concept of Facebook as a dinner party, with people
standing around chatting. It's a good analogy to remember, as your
Facebook profile is NOT your property. As with any free to use site,
you are sitting at someone else's table, at THEIR dinner party.
Spam
To
reduce chances of spam, adjust your settings. Go to Home, and
drop down menu on top right, then Account Settings. Adjust
accordingly, but be aware you will still receive promo here and there
(not to mention Facebook advertising!) because – much like any
dinner party – you can't stop people in a free speech environment
telling you about their stuff. One man's meat is another man's
poison, and vice versa.
Angry?
Chill out. Getting angry with spammers is like road rage; ultimately,
you only serve to wind yourself up. Just calmly delete the spam, or
block the person if needs be, then adjust your settings where you
can, and carry on.
Keep
calm and carry on, as they say.
Remember,
you are on a social networking site. Facebook was built for
networking, and now is primarily used for advertising. If you want
total control of your own content, build your own website.
Facebook
has user profiles, fan pages, groups, and events. You can create any
of these yourself, and run them yourself. Look at your peers; who has
what? Which do you think is most effective? Is it really worth having
a user profile and a fan page? If you want to keep your user profile
reasonably private, then make a fan page and have that
as public content for your fans. There are lots of combinations, and
you have to find what works for you.
Photos
Be
aware that anything you upload to Facebook may be used by them and
their dubious copyright / data selling rules, which change as often
as the wind. Keep it in mind. Copyright your own content, and make
sure the first place you upload is to sites that allow you to keep
your copyright. In other words: artist friendly.
Always
read the small print for each site to see who owns the
copyright once you've uploaded content.
Like
it? Then say so!
Facebook
is a social networking site. The clue is in the title. SOCIAL. So
chat, make friends. You don't have to comment on everything, but
instead of just clicking the LIKE button, why not make a comment,
too? Engage in conversation as you would at a dinner party. Meeting
someone new, striking up questions and chat, can lead to new
contacts.
Friends
The
concept of FRIENDS and online friendship isn't quite the same as in
real life. For instance, say I've just added someone to my friend's
list that I've never met outside of the internet. Are we friends?
No! Because we've never met! We're barely acquainted. Anyone
can pose as anyone else on the internet, so it does pay to be
careful.
Just
because you are e-friends doesn't mean that person is ACTUALLY your
friend, or you can trust them. Don't get caught saying something you
may regret later. Unlike in real life, your conversations online can
be screen captured, printed, linked to, and made viral in the blink
of an eye. It's up to YOU what you choose to share. If you're
embarrassed by something, then don't post about it. Simple as that.
Manners
It
may not be real life, but manners still apply! Would you barge into
someone else's conversation to shout “BUY MY BOOK!” in their
faces, then promptly turn around and 'leave the conversation'?
Hopefully not! Treat online life like a dinner party, and remember
your manners.
Sharing
What
you share is up to you. You're probably here to promote your book,
and that's all well and good, but it doesn't have to be all work and
no play. Those who get the most out of social networking are those
who can happily balance chat with, “Oh and by the way, you might
find this of interest...”
Think
about your content. Are you going to be a dedicated 'promo pitcher'
with an ultra professional approach to branding? Or are you
going to chat, have a giggle, and engage with your fellow writers and
readers?
It
can be both.
And
your online chat time doesn't have to be every day, you could even
set aside a specific slot for 'social time' like real life coffee
mornings. Or hook up to an 'app' like Hootsuite that will
connect your Facebook and Twitter accounts, and post scheduled tweets
for you, allowing you the time to go off and write.
What
to share?
What
are you sharing? Your views and religious beliefs? Do you need
to get political? Think about it. What are you essentially here to
do? Gain new readers and fans for your stories, perhaps? What
are the chances of ALL your fans having the same personal, private
views as you? Remember, you don't have to share everything.
And you don't have to get really personal in order to show
your personality.
In
other words, don't over share, then later regret it. Think before you
post!
Twitter
The
over sharing instigator! Again, think before you post. What are you
posting about? Aim for 50% promo, and 50% content.
What
is promo? Telling people about yourself. Links to your
book, your blog, etc.
What
is content? Something of interest, that would
interest/benefit others more than you.
What's
the point of Twitter?
Another
social networking site, Twitter allows posts in 140 characters
(unless you apply for TwitLonger). Depending on how many people (or
'tweeps') you follow, the stream of posts you look at can be very
fast paced. You could think of it as like an Instant Message/Text
stream. Shorter, faster, snappier.
Twitter
is for chat. So, join a conversation! Again, dinner party etiquette
applies. You don't have to say, “Good afternoon, mind if I join
your conversation?” as that's too formal for fast-paced Twitterers,
but a polite, “Hi, nice to meet you!” won't hurt.
Hashtags
You
can join in chats by looking up hashtags. For instance, #writing
Why
not read the #writing topic, and check down the stream of tweets from
people? This is how you find people of interest (apart from stalking
celebs!) and people to follow, and how new followers can find YOU.
Followers
Someone
is following you. No, don't panic, it's only on Twitter! A follower
is the Twitter version of 'friend'. You cannot send a DM (direct
message) to someone unless you're following each other.
Don't
assume that because someone is following you, they automatically pour
over every single tweet you make like it's the gospel. You still have
to work at keeping people's interest, maintaining your relationships,
and basically keep chatting.
Ever
been stuck next to someone you didn't want to be? You're not going to
hang around, are you? It's the same for social networking. Now, no
one is expecting you to be a court jester, so don't feel pressured to
be funny/witty/amazing every hour of the day, but just be aware.
It's like having your 'party head' on when you go out with friends.
You're not going to sit there and whinge at them about your tax bills
or house work, are you? (Are you???) Hopefully not! Treat it like a
tea party, a chat room, a place to build your contacts and followers,
while also having fun.
Spam-bots
Mind
the spam! Spam-bots are like other spam online; basically, an
automated profile that adds random 'friends' on sites, then bombards
you with BUY THIS NOW crap. Again, getting angry won't stop this from
happening (welcome to the Internet!) just delete, block, and adjust
your settings if necessary.
You
have the option of making your tweets private. This does mean
that no one can retweet you to their own followers, however.
What's
your name, again?
Assuming
you have more than one online profile, it would make sense to keep
the same name. Your name is your brand, and having a simple username
makes it easier for people to remember you. How can I recommend a
writer for people to follow if I can't remember their complicated
username?
The
same goes for websites. Look at corporate branding, and how they use
one name, one main logo, colour scheme, and it's the
same across the board.
Conversation
You're
still at a dinner party. So, LISTEN! No one likes to see a glazed look in
their audience's eyes. Listen, respond, ask questions, and before you
know it, you're having a conversation.
Unfollow
To
acquire followers, you do need to start following people yourself.
There needs to be a reason for them not to unfollow you. A
lack of activity & constant self-promotion are two big ways to
lose followers, or have people not follow you back. Show a little
personality!
Hashtag For Writers To Use
From
the website Daily Writing Tips, they list all the important
hashtags required for joining in writer related conversation. The
list will change, as new hashtags are invented and used all the time.
The
great thing about hashtags is that Twitter didn't invent them, they
were started up by Twitter users, and are now a main basis for search
engines. So, use them! Make your own, too.
Good
hashtags are:
#writing
#writetip
#wip
#reading
#SampleSunday
#selfpublishing
#MentionMonday
(This is pretty much populated by Indie Authors mentioning each
other.)
#fictionFriday
or #fridayFlash
#KindleUK
You
can also promote other Tweeps by using #FollowFriday
Imposters
When
engaging in conversation, be wary of people claiming to be who
they're not! It's happened using hashtags like these:
#AskAgent #AskEditor
Because
there are some people out there who feel the need to pose as someone
important, either to make themselves feel better, or to take your
money. Again, it's back to the fact that anyone out there on
the 'net can pose to be anyone else. So
have your wits about you, and don't automatically trust everyone.
It pays to be cautious.
If
you want to engage with agents and editors, why not research online
certain ones you're interested in? Target your search, find out their
websites and official Twitter accounts. Do they chat online? If so,
then join in! Many publishing houses host online talks in varying
forms, and it's up to you to find out where, and join them.
How
are you doing?
So,
now you're a prolific Tweeter, how do you check your promo radius?
Use Tweetreach.com.
There
are other sites or 'apps' you can use to check your combined promo
radius online, especially for linked accounts, or networked blogs.
Apps need to be approved by you before they're allowed access to your
profile.
Above
all, it really is important to have fun while you're
networking online. It's still a dinner party; you have to flit around
like a social butterfly, and engage people. If you enjoy chatting,
this shouldn't be a problem for you.
What
the internet and social media has allowed us – promoters –
to do now is tell people about our stuff without standing in the
freezing cold handing out flyers, or walking all over cities
plastering posters to walls.
Yes,
I used to do that. No, I don't miss it! Be thankful for your social
media, because I know I am.
* * *
www.melanietushmore.co.uk